Search engine optimization is the optimization of a website for a higher position in search engines such as Google. The higher the position, the greater the chance that people will click on a search result. Good optimization is therefore crucial for anyone who wants to achieve results online today and here comes the role of Foogleseo digital It helps you to achieve your desired result.
However, optimizing a website is less easy than it sounds. Google assesses a site on many hundreds of factors and requires specialist knowledge to respond effectively to this. In this article, we, therefore, state the most important aspects of search engine optimization and we provide various useful tips that you can apply for free yourself.
The meaning of search engine optimization
The term search engine optimization comes from the English term Search Engine Optimization, also known as Search Engine Optimization. Both variants are generally abbreviated to SEO.
The meaning of search engine optimization actually speaks for itself: it is all about optimizing a page or website for the search engine. This makes it a form of search engine marketing that is more focused on the long term than the short term.
Because where a variant such as advertising has a direct effect on the search results, optimization only leads to tangible results over time. Both methods are therefore applied in a good internet marketing strategy.
What is SEO optimization?
SEO optimization focuses on the organic results of search engines such as Google. The organic results cover most of the space on the results page but must share this ‘screen real estate’ with advertisements. Unlike the advertisements, there is no need to pay for the organic search results.
This makes SEO optimization a very interesting marketing method for small and medium-sized businesses. The budget is often not available here to spend thousands of dollars on Pay per Click campaigns, making optimizing the company website an attractive alternative.
SEO explanation and example
To know how to optimize a website, you must first know what the optimal website looks like according to Google. That is not always simple, because the search giant uses hundreds of criteria and is not always clear about this to the outside world. After all, it is not the intention that everyone tries to manipulate their search position. Still, quite a lot is known about optimization techniques that work. This is partly because Google’s most important mission forms the common thread. Google knows that people use the search engine to inform themselves. This means that information via the search results must be quickly retrievable, content correct and maximally relevant.
The search engine company works with advanced algorithms that test websites against these criteria. The better a website meets the requirements, the higher the position in the search engine.
The cost of search engine optimization for Google
The costs of search engine optimization vary greatly. Do you currently have a website with outdated web design and outdated content? Then you have to invest a relatively large amount to equalize your chances in Google with those of the competition.