The user should know that it is not right as well as not the right approach for making your website reach the top ranking. Since everyone can purchase the links, it is known that the network would definitely be pulled down one day and links will be of no use to your website. The use of PBN by many websites has started more than a decade ago, but it went out of spiral in the recent years and there was a crackdown which leads to Google putting up a penalty for those sites which really made the other sites resorting to such techniques to think twice while purchasing such PBN links for their site. See if you can Buy PBN .
Why it should be avoided
The CEOs have found other ways to circumvent this problem and not get caught with google laws. They have tried to get hold of PBNs which don’t sell the links. Though Google made a huge effort by making sure the couple of PBN were de-indexed so that the menace of acquiring these links unethically would stop, this proved to be a great turning point and many SEO vouched that they wouldn’t resort to such strategies and go on with other SEO techniques to get their rank higher.
When the selling of the links was going on a decade ago, nobody tried to see how the links were got. The kind of the content they had, which definitely was poor quality, hence they never made for strong authoritative links for getting a top rank, hence google didn’t bother about them initially, but when the menace grew, they had to take action. The google computers by themselves aren’t able to find errant sites and they will have to be found by the humanworkforce and then proceed to penalize them. This will definitely use time, money and labor so this process is done periodically to keep away any malpractices.
How to make use of it
Recently it has been seen to that when this review happens to be done manually, your sites have organic backlinks and no trace of black hat SEO techniques employed to cut the chase. You will have to keep inmind that these networks are owned by another. And when Google has to check out the which links were purchased they would do the same and trace them out in automatically. If it a PBN private which doesn’t sell it networks to the public. They employ techniques to keep the domain private form others who are on the network which is worked out by design of such PBNs, hence would become a task to get hold of the domains that actually go informing the network which helps to keep it hidden.
The way to keep the network hidden will help it from getting it deindexed. There is a lot of money and effort involved. Hence you would have to keep it from getting de-indexed and last for a long time and keeping them safe is one of the main responsibilities that each SEO has to look out for. It is the good network of somanyauthoritative links that will help you come up the ranking, it also helps you tweak the content that isn’t up to standard and improve it in such a way that it will the required specific keywords.